THE STORY BEHIND NUNUNU
Nununu is the alternative fashion label for typical kid’s apparel. It’s against fashion’s narrow set or beliefs, and breaks free from over-stimulating kid clichés. By presenting kids to the amazing mystery of minimalism, Nununu let kids shine at every stage whether it’s with attitude or a big sense of humor.
FREEDOM+ UNISEX + CREATIVITY
Two women invented this world. Led completely by their intuition, co-owners and designers Iris Adler and Tali Milchberg designed basic unisex kids apparel that aims to break stereotypes and dodged accepted norms. They created a global trend that is now an inspiration worldwide. Iris and Tali showed that in the world of real individuals not everything is so black and white. What for Nununu really matters is the freedom of individuality and creativity, especially at a tender age.This fighter-mentality brought some disruptive in fashion, which erased traditional definitions and gave young people the freedom to choose who they want to be.
Today, ten years later, the eccentric and unconventional style of nununu has become a natural element in children’s fashion globally. It’s for sure that Iris and Tali created a revolution. Nununu dresses kids of the future, motivating them to bring out their inner essence and creativity. Nununu has recently joined a cooperation with iconic vocalist céline dion, creating celinununu together to voice out a new message through kids fashion – equality and respect for mankind are the highermost values, because it’s all about people.
A very nice to know is that all styles are created in open spaces where the Nununu crew dream and where all their kids are at regular presence in their space. It’s a strategic move to have them around, as they get instant, valuable feedback straight from the target group. The kids seem to have pretty good taste and strong opinions, especially regarding comfort, so what could be more valuable than that!
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