THE STORY BEHIND NO KA'OI
NO KA’OI is a high-fashion activewear experience inspired by the powerful energy of Hawaii and captured with Italy’s superior design heritage. Rooted in the spirit of yoga, we encourage participation in the activities that generate boundless positive energy through the seamless transition of our collections from class to café and beyond. Nature’s enduring strength and timeless beauty are translated into our apparel through vibrant colors, organic patterns, and unique details. Each season is designed using the finest couture principles and hand construction techniques, to produce the best apparel, creating a cool, fearless way to be stylish in activewear. NO KA’OI is the future of activewear and fashion by flawlessly uniting the beauty of fashion and the simplicity of function.
VIBRANT + COUTURE + FUTURISTIC
NO KA’OI is a ‘Made in Rilievi’ brand. The Rilievi Group, was founded in 1991 in Bologna, Italy. It is a leading company in handmade tailoring and embroidery for the haute couture industry, working with major design houses in both Europe and America. They apply their 25 years of experience, craftsmanship and handmade embroidery to NO KA’OI.
The trademark of “Made in Rilievi” is the meticulous attention to detail applied to each garment. Rilievi works directly with creative directors to provide the best luxury product. The brand’s state-of-the-art approach to hand-stitched embroidery, tailoring, and dressmaking provides a modern feel to a centuries-old artisan process of embroidery and beading. The design team at Rilievi has broken new barriers with the latest manufacturing technologies and has created uniform de-sign manufacturing with sustainable business practices which meet the highest level of safety certifications globally.
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